Elena ChowJul 5, 20213 min5 reasons why your subject line sucksHow to go from 'Open me puuuurleeease, {firstname}, to the email they can't wait to read
Elena ChowJun 15, 20214 minIs it ever OK to work for free?From unpaid internships to 'can I pick your brain?', I delve into the age-old topic of free work and if it's ever *whispers* justified
Elena ChowJan 12, 20215 min6 shocking ways your customer has changed since COVID-19Your customer is unrecognisable. Why are you still using the same strategy?
Elena ChowDec 2, 20203 minHow to break through writer’s block Staring at a blank screen? Overcome that blockage by using my tried-and-tested tips - because even copywriters can get stuck!