WEBSITE COPYWRITING CASE STUDIES
Want to peek behind the copywriting curtain?
Course you do because, like me, you’re wildly curious.
And I bet you want to see it all - from the kernel of the idea that inspired the OG brief, to the plan of action, to the real-life results.
Which just so happens to be the exact kind of BTS buffet I'm about to serve up...
The Octopus Club
WEBSITE COPYWRITING PROJECT
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Join the second-hand shopping revolution! The Octopus Club is a marketplace for parents who either have too much stuff or need more of it. And what happens when a big-hearted brand is about to scale? Website copy overhaul, coming right up...
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Mother-owned. Sustainable mission.
Rebrand & relaunch.
The Life Balance Institute
WEBSITE COPYWRITING PROJECT
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Non-profit life coaching organisation, The Life Balance Institute, needed a distinct voice and new website to support a pivotal business transition. Find out how I translated multiple offers, audience personas, and concepts, into a cohesive brand.
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Brand pivot. High-growth phase. Strategy & tone of voice development.
Ydor Hotel & Spa
WEBSITE COPYWRITING PROJECT
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Before the plunge pools were installed and the first guest crossed the threshold, this luxury Grecian hotel needed an online home as grand as the architect's blueprints. Here's a 5-star, online experience drove bookings ahead of their grand opening.
New hotel launch. Luxury market. Brand naming conventions & strategy.
"I can trust Elena to run with an idea and hit the nail on the head every single time!
She throws herself headfirst into research, effortlessly switching between the varying tone of voices required by our businesses and her writing abilities are flawless!"
- Emily Venables, Lead Copywriter eLab marketing agency
Millie Poppins
EMAIL MARKETING + QUIZ FUNNEL
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Babycare expert and motherhood mentor, Millie Poppins, needed an email sequence that nurtured and educated an audience of sleep-deprived, information-hungry, mamas. Cue a quiz funnel and conversion campaign that was as calming as a lullaby and as educational as a give-it-to-me-quick masterclass.
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Top of funnel. Email sequence. Primed to convert.
Porto Kea Suites Hotel
WEBSITE COPYWRITING PROJECT
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Boutique hotel, Porto Kea Suites, was well overdue a website redo. With a design that hadn't been updated for a decade and a bookings department overloaded with back-and-forth questions from guests, this website copy project is in my glow-up hall of fame.
Long-overdue website rebrand. Messaging clarity. Booking conversion.
MY CLIENTS ARE A DIVERSE BUNCH.
I'VE RECENTLY WRITTEN FOR:
Money mindset coach
Story-led branding photographer
SaaS start-up for creatives
Branding and design agency
Reiki healer & wellness practitioner
Newborn & family photographer
Luxe 5-star hotel group
Human design reader & alignment mentor
Female-founded activewear brand
Wanna get your website words into storySelling mode?
DO-IT-ALL ELENA: WEBSITE COPYWRITING
Luckily for you, I have a website copywriting package that'll get you all the high-growth action I've done for the folks you've just read about. You bring the brief, I'll take care of the rest.
DO IT BY MY SIDE: COPY CLARITY WORKSHOP
Picture this. You + me + 90 uninterrupted minutes where we look at the pages on your website that make you shudder (or eye roll, or cringe...) and fix them, together, on the spot. Just call me your fairy copy-mother.
