Case Study: Sales Page Copy
The Client
Livy is a Human Design Reader and Soulful Coach, who is full of spiritual wisdom. Her work attracts other like-minded ‘soulpreneurs’ and her service offerings include readings, coaching programmes and workshops.
The Brief
Livy had previously run one-off workshops and was busy working on content her very first ‘Business By Design’ 12-week course when we first spoke. This new offering differed because of its high-ticket nature, long-term commitment, and new target audience.
After our initial connect call, I put together a bespoke launch package for Livy’s programme, including a fabulous new sales page and 3-step email sequence to aid sign-ups and create a buzz. The aim was to attract an intimate group of soulful business owners (target goal: 6 people) for her pilot programme.
Initial Thoughts & Challenges
This needed to talk to the soulful coach or business owner, who already had a solid base-level understanding of their Human Design and wanted to use it to level up their personal brand. With this in mind, the copy needed to guide the audience through this unique programme, the promised transformation and not leave anything to assumption.
Using my creativity and my OG story method, I packed out the sales page with all the info plus plenty of opportunities to convert. While the emails supported the buying journey and acted as the driver for sign-ups.
The Copy Solution
Livy’s pilot programme ran with a total 9 like-minded soulpreneurs and Livy loved the copy SO much she quickly booked my Website MOT package to give her entire website the same approachable-expert tone and level of detail.
The Feedback
"The process of working together was very easy and fluid.
From start to finish Elena's invested in your business and wants to achieve the most for you
She takes care to understand your brand and her copywriting skills are a work of art.
If you’re looking for a copywriter, Elena is your go-to!"
