WEBSITE COPYWRITING CASE STUDIES
The Octopus Club:
Website copy primed to scale sustainable shopping platform
The Brief
TOC founder, Ana, had a clear vision: to scale her business.
With PR campaigns and advertising plans in her back pocket, she knew it wasn’t worth investing in fuelling growth – and her current website was missing the mark.
It wasn’t serving her mission, explaining how her business model works effectively, or telling her origin story to her audience of like-minded parents.
The URLs weren’t geared to connect and convert, and she needed to lay better foundations before launching into this high-growth phase.
Cue a complete website rebrand, with your girl on the words.
The Copywriting Service
Signature website copywriting package, including:
-
Tone of voice overhaul
-
Keyword research
-
Messaging clarity
-
User journey mapping
-
In-person feedback session
The Strategy
Create storytelling opportunities that speak to the mission:
Second-hand shopping isn’t second best (or you know, sticky parcels circa Facebook marketplace).
Clear, bite-sized sections to segment buyers and sellers:
The platform serves both parents shopping for second-hand products and the sellers who list them, they need guiding to the right pages and content.
Connect deeply + engage community of parents:
Telling the origin story of how the business was born, to showcase the second-hand revolution on a more emotive level.
The Best Bits
Evocative storytelling, setting up the origin story & mission
Curated product edits to aid discovery
Clear instructions for “How it Works” to guide + educate
Exploring the hidden stories and messages, behind the business ethos
The Brief
TOC founder, Ana, had a clear vision: to scale her business.
With PR campaigns and advertising plans in her back pocket, she knew it wasn’t worth investing in fuelling growth – and her current website was missing the mark.
It wasn’t serving her mission, explaining how her business model works effectively, or telling her origin story to her audience of like-minded parents.
The URLs weren’t geared to connect and convert, and she needed to lay better foundations before launching into this high-growth phase.
Cue a complete website rebrand, with your girl on the words.
The Copywriting Service
Complete website copywriting, including:
-
Tone of voice overhaul
-
Keyword research
-
Messaging clarity
-
User journey mapping
-
In-person feedback session
The Strategy
To ladder back to the overarching brand vision:
Second-hand shopping isn’t second best (or you know, sticky parcels circa Facebook marketplace).
To create clear, bite-sized sections to segment buyers and sellers:
The platform serves both parents shopping for second-hand products and the sellers who list them, they need guiding to the right pages and content.
To connect deeply with the community of parents:
Telling the origin story of how the business was born, to showcase the second-hand revolution on a more emotive level.
The Best Bits
Evocative storytelling, setting up the origin story & mission:
Clear instructions for “How it Works”:
Curated product edits to aid discovery:
Exploring the hidden stories and messages, behind the business ethos:
The Testimonial
“Responsive, creative, witty – Elena just “gets” it!
My biggest fear going in was, I didn't know if the tone of voice would be what I had in mind. It’s so hard to get right.
I honestly had nothing to worry about - the tone is spot on!”
- Ana Rachel Estrougo, Founder + CEO,
The Octopus Club
